” Sanchez will lead the combined company, while Six Apart CEO Chris Alden plans to leave. Six Apart cofounder Mena Trott is joining the Say Media board, which isn’t otherwise changing. (As Business Insider, which first reported rumors of a deal, noted, the two companies already share some investors, including prominent venture-capital firm August Capital, which should make for slightly less awkward post-acquisition board meetings.) The management structure of the combined company hasn’t otherwise been set.
The companies say they’ll have a combined global audience of 345 million. Some critics of such figures note that online-advertising companies often cite the potential audience for advertisements they place, rather than the actual number of people who see ads sold through their networks. ”